Free shipping is one of the most attractive incentives for online shoppers, often tipping the balance between completing a purchase and abandoning the cart. With the WooCommerce Free Shipping Over Amount Plugin, you can now display a customizable Free Shipping Bar across your store to encourage customers to add more products to their cart to qualify for free shipping.
In this blog, we’ll explore how implementing a free shipping bar can drive more sales, and we’ll take a look at the features that make the WooCommerce plugin a must-have for store owners.
Why Offer a Free Shipping Bar?
Studies show that offering free shipping increases the likelihood of customers completing their purchases. A Free Shipping Bar informs customers how close they are to qualifying for free shipping, encouraging them to add additional items to their cart to reach the threshold. It serves as a gentle nudge, transforming a regular shopping experience into a more engaging and motivating one.
Boost Average Order Value
By setting a minimum cart value to qualify for free shipping, you not only entice customers to make a purchase but also encourage them to spend more to avoid paying for shipping. This can significantly increase your store’s Average Order Value (AOV). For example, if free shipping is offered on orders over $50, a customer with a $45 cart will likely add an extra item to reach that threshold.
Key Features of WooCommerce Free Delivery Over Certain Amount
1. Add a ‘Free Shipping’ Bar
The plugin allows you to display a Free Shipping Bar at the top or bottom of your store pages. This bar is visible across your entire website, ensuring that customers are always aware of the opportunity to save on shipping. It constantly updates based on the current cart value, showing customers how much more they need to spend to unlock free shipping.
2. Enable Country Restrictions
If your store serves multiple regions, you can restrict the free shipping offer to specific countries. This feature helps you target regions where you can afford to offer free shipping without incurring heavy costs. For example, if you can offer free shipping domestically but not internationally, you can configure the shipping bar to show only to local customers.
3. Change Shipping Bar Style
Customization is key to ensuring that the Free Shipping Bar matches the look and feel of your online store. The WooCommerce plugin offers multiple styles and themes for the bar, allowing you to choose colors, fonts, and layouts that align with your branding. You can design the bar to be visually appealing and seamlessly integrate it into your store’s user interface.
4. Offer Discounts on All Shipping Methods
In addition to offering free shipping, the plugin allows you to apply discounts to other shipping methods. For customers who may not meet the free shipping threshold, this gives them the option to still enjoy a reduced shipping cost, increasing the likelihood that they’ll proceed to checkout rather than abandon the cart.
5. Set Shipping Bar Positioning
You have full control over where the Free Shipping Bar is displayed on your store pages. The bar can be positioned at the top or bottom of the page, ensuring it grabs customer attention without being too intrusive. Its fixed positioning ensures that it stays visible as customers scroll through your product catalog, keeping the free shipping offer top-of-mind throughout their shopping experience.
6. Display the Free Shipping Bar on Mobile
Mobile shoppers account for a significant portion of online traffic, and the plugin allows you to optimize your Free Shipping Bar for mobile devices. Displaying this bar on mobile not only enhances the user experience but also increases the likelihood of driving more sales from mobile customers. The responsive design ensures the bar looks great on any screen size.
7. Show Progress Towards Free Shipping
A progress bar feature is included, which allows customers to see how close they are to reaching the minimum cart value required for free shipping. This interactive visual cue motivates customers to continue shopping to reach the goal, making it an effective upsell tool.
For example, the bar may display:
“You’re only $10 away from free shipping! Add more items to your cart to qualify.”
This real-time feedback engages customers and encourages them to increase their cart value.
8. Customize Display Message on the Bar
You can customize the text displayed on the Free Shipping Bar to suit your messaging strategy. Whether you want to create urgency (“Only today: Free Shipping on orders over $50!”) or offer encouragement (“Add $15 more for free shipping!”), the plugin gives you the flexibility to tailor the message as needed.
9. Display the Bar on Specific Pages
While the Free Shipping Bar can be displayed site-wide, you can also configure it to appear on specific pages only. This is useful if you want to target product pages, checkout pages, or specific promotions where free shipping is more relevant. This targeted approach helps focus your customer’s attention when they’re closer to making a purchase decision.
10. Use in Conjunction with WooCommerce Custom Shipping Icons
For store owners looking to further enhance their shipping options, the WooCommerce Free Shipping Bar can be used alongside the WooCommerce Custom Shipping Icons Plugin. By adding custom shipping icons on the cart and checkout pages, you can create a more polished and visually appealing user experience. Customers will not only see how close they are to free shipping but will also be able to identify the available shipping methods with easily recognizable icons.
Conclusion
Incorporating a Free Shipping Bar into your WooCommerce store is a simple yet powerful way to increase conversions and boost your average order value. By clearly communicating how much customers need to spend to qualify for free shipping, you can motivate them to add more items to their cart, driving more revenue for your store.
With customizable design options, country restrictions, and the ability to show progress towards free shipping, the WooCommerce Free Shipping Over Amount Plugin provides everything you need to enhance the shopping experience and increase sales.
